# GrowthBench

Martech consulting for the modern growth stack. Twilio's highest-tier consulting
partner across Segment, Engage, SendGrid, Messaging, and Conversational AI, plus
Customer.io, Braze, Iterable, Mixpanel, and Attribution. We make the Twilio
ecosystem work: data that's trusted, campaigns that convert, and proof of what's
working. Best in class on every platform. Better than anyone at making them work
together.

## Key facts

- 10+ years of martech consulting
- 1,000+ client engagements
- 400+ Twilio platform projects
- Top-Tier Twilio Consulting Partner
- 6-8 weeks average time to value

## The four layers

- **Data Foundation.** CDP implementation, tracking plans, identity resolution,
  and warehouse activation.
- **Activation.** Lifecycle marketing that turns unified profiles into revenue.
- **Measurement.** Attribution and analytics your whole org can trust.
- **Intelligence.** AI on data it can trust: LLM-powered personalization,
  predictive audiences, and agent-ready customer context.

## Platforms

### Twilio Platform (flagship partnership)

Top-Tier Consulting Partner, 400+ projects. We implement and activate the full
platform, not just the CDP.

- **Segment**: Connections, Unify, Protocols
- **Engage**: Audiences and Journeys
- **Conversations**: Conversation Memory, Conversation Orchestrator,
  Conversation Intelligence, ConversationRelay
- **Messaging**: SMS, WhatsApp, RCS
- **SendGrid**: Email and deliverability
- **Verify**: Authentication and fraud prevention

### Customer Data Platforms

The foundation layer. Clean events, resolved identity, unified profiles.

- **Twilio Segment**: preferred, 400+ implementations
- **Hightouch**: warehouse-native activation
- **mParticle**: enterprise CDP
- **RudderStack**: open-source pipelines

Warehouse activation (Segment Warehouses, Hightouch, reverse ETL) is in scope.
Data engineering (dbt modeling, pipeline builds) is delivered with our sister
company, Mammoth Growth.

### Lifecycle Marketing

The activation layer. Journeys, segmentation, and personalization at scale.

- **Twilio Engage**: Audiences and Journeys
- **Customer.io**: evaluation, implementation, migration
- **Braze**: evaluation, implementation, migration
- **Iterable**: evaluation, implementation, migration
- **Klaviyo**: e-commerce lifecycle

We migrate teams off Marketo, Oracle Eloqua, and Salesforce Marketing Cloud.

### Analytics & Attribution

The measurement layer. Numbers everyone in the building agrees on.

- **Attribution**: multi-touch attribution
- **Mixpanel**: product analytics
- **Amplitude**: product analytics
- **GA4**: web analytics

## Services

- **Data Foundation**: tracking plans, sources and destinations, governance
- **Identity Resolution**: unified profiles and golden records
- **Stack Integration**: 700+ destinations across the martech ecosystem
- **Communications Integration**: SMS, RCS, email, voice, WhatsApp, push, with
  A2P 10DLC and toll-free compliance
- **Marketing Activation**: audiences, journeys, and lifecycle programs
- **AI & Predictions**: CustomerAI Predictions, LLM-readiness, and the identity
  graph that Conversation Memory depends on

## Selected work

- **Dialpad**: broken infrastructure to self-serve growth engine. 1,200 events
  cut to 22, 17 lifecycle briefs, a 9x CTA conversion gap uncovered.
- **Dropbox**: 12.8% increase in conversion of dormant users to paid.
- **Deliveroo**: 5,000+ additional orders per month from campaign optimization.
- **Nutrafol**: data foundation behind 60% revenue growth and a successful exit.
- **Calendly**: campaign measurement in days instead of months.
- **Tonal**: analytics infrastructure the entire organization trusts.
- **Barre3**: 360-degree customer view across online and in-studio.

## Links

- Platforms: https://www.growthbench.com/platforms
- Services: https://www.growthbench.com/services
- Solutions: https://www.growthbench.com/solutions
- Case studies: https://www.growthbench.com/case-studies
- Book a free audit: https://www.growthbench.com/book-audit