You Can't Personalize What You Can't See
We unify fragmented customer profiles into the single source of truth your entire organization can trust.
Your "Customer" Is Actually 47 Different Records
Your data is scattered across tools. Profiles are fragmented by device, channel, and session. Your marketing team has ideas but no access. Your data team has access but no bandwidth.
The result: batch campaigns, generic experiences, and competitors who seem to know their customers better than you know yours.
Fragmented customer records
One customer from the website. One from mobile. Three from email clicks. A dozen anonymous sessions. Your 'customer' is actually 47 different records.
Personalization is guesswork
Your marketing tools see fragments. Your AI models train on fragments. The '360-degree view' exists in a slide deck, not a system.
Suppression lists leak
Without knowing who's who, you can't stop messaging customers who already converted. Money wasted, experience ruined.
Attribution breaks
Every tool operates on a different version of reality. You can't credit the right touchpoints because you can't connect the journey.
Before & After Identity Resolution
Unified Profiles Your Organization Can Trust
One profile. One truth. Every interaction—web, mobile, email, support, purchase—resolved into a single customer record.
Identity Strategy
We design the rules that determine when two records represent the same person. Which identifiers to trust. How to handle conflicts. When to merge and when to keep separate.
Cross-Device Resolution
We connect anonymous browsing sessions to known users, mobile app activity to web behavior, and online engagement to offline transactions.
Profile Architecture
We implement Twilio's Unified Profiles to create 'golden records'—complete, deduplicated profiles enriched with every interaction across every channel.
Profiles Sync
We configure real-time profile synchronization to your data warehouse. Your data science team gets identity-resolved profiles without batch exports or custom pipelines.
Profile API Integration
We connect unified profiles to customer-facing applications—so support knows who's calling before they answer, your website recognizes returning visitors, and every interaction feels connected.
Match Rate Optimization
We continuously tune resolution logic, monitor match quality, and refine rules as you capture new identifiers or enter new channels.
From Assessment to Ongoing Optimization
Identity resolution improves over time. As you capture new identifiers and enter new channels, the rules need tuning.
Planning & Setup
We assess your current identity landscape—what identifiers you capture, where fragmentation occurs, and what resolution rate is realistic.
- →Design identity rules tailored to your business model
- →B2B needs account hierarchies, B2C needs household resolution
- →Configure Twilio Unify, tune resolution logic, validate match quality
Ongoing Optimization
Profiles get more complete and more accurate every month with continuous refinement.
- →Monitor match rates and refine resolution logic
- →Troubleshoot edge cases as they emerge
- →Expand profile activation to additional tools
What Changes When You Unify Your Profiles
