Data Without Action Is Just Overhead
We build the audiences, journeys, and integrations that turn customer insights into revenue.
You Have the Data. You Still Can't Launch the Campaign.
Meanwhile, your competitors are running real-time abandoned cart flows, AI-powered win-back campaigns, and hyper-personalized lifecycle programs.
The difference? Their infrastructure was built for speed, not bureaucracy.
Audience building requires tickets
Every new segment needs a request to the data team. By the time you get it, the campaign window has closed.
Journeys require engineering
Launching a multi-step campaign means weeks of development. Testing a new channel? That's a six-week integration project.
Your tools don't talk to each other
Data lives in the CDP. Campaigns run in marketing tools. Ad platforms have their own audiences. Nothing syncs.
The moment passes
While you wait for segments and integrations, your competitors run real-time abandoned cart flows and AI-powered win-back campaigns.
Infrastructure Built for Marketing Speed
Self-serve audiences. Real-time sync. Event-driven journeys. Marketing independence without data team bottlenecks.
Audience Architecture
We configure Twilio Engage to put audience building in marketers' hands. Real-time segments based on behavior, traits, computed properties, and predictive scores—no SQL required.
Linked Audiences
We connect your warehouse data to your CDP audiences. Combine real-time behavioral signals with historical purchase data, support tickets, NPS scores—whatever lives in your warehouse.
Journey Orchestration
We design multi-step, multi-channel customer journeys that respond to behavior in real time. Cart abandonment. Onboarding. Win-back. Re-engagement. Each adapts to what customers do.
Event-Triggered Activation
Journeys that fire on specific events—not schedules. Customer views a product three times? Trigger an email. Trial user hits a milestone? Send an in-app message.
Destination Integration
We connect audiences and journeys to every tool: Braze, Iterable, Klaviyo, Customer.io, Google Ads, Meta, TikTok, Amplitude, Mixpanel, Salesforce, HubSpot. 750+ integrations.
Attribution Excellence
Segment + Attribution App = instant visibility into what's working. Bidirectional sync means CDP data flows into attribution and enriched insights flow back—CAC by channel, ROAS, and LTV without building custom pipelines.
Activation Across the Customer Lifecycle
Acquisition
- →Build lookalike audiences from high-LTV customers
- →Suppress existing customers from paid campaigns
- →Optimize ad spend with real conversion data
Conversion
- →Trigger personalized nudges based on browse behavior
- →Run abandoned cart sequences across email, SMS, and push
- →A/B test messaging at scale
Retention
- →Identify at-risk customers before they churn
- →Automate re-engagement campaigns
- →Build loyalty programs powered by real-time purchase data
From Stack Mapping to Ongoing Iteration
Marketing never stands still. New campaigns need new audiences. Journeys need optimization. We keep pace with your program.
Planning & Setup
We map your current marketing tech stack, identify integration gaps, and document your customer lifecycle stages.
- →Design your audience taxonomy—segments, traits, behaviors
- →Configure Engage and build foundational audiences
- →Connect destinations and launch your first journeys
Ongoing Activation
Each week, we align on what campaigns are coming and what activation work they require.
- →Build audiences on demand as campaigns evolve
- →Iterate on journey performance and add new channels
- →Train your team to self-serve where possible
What Changes When Activation Is Unlocked
