You Can't Optimize What You Can't Measure
We build the data infrastructure that connects marketing spend to business outcomes—so you stop debating and start deciding.
How Do You Know Measurement Is Broken?
If these sound familiar, your data infrastructure—not your analytics tools—is the problem.
Why Can't You Prove What's Working?
Measurement problems are data infrastructure problems.
Your marketing platforms track in silos. Conversions aren't stitched to acquisition sources. Customer value isn't connected to campaigns. And the warehouse—where all this could be unified—receives inconsistent, incomplete data.
Attribution isn't a model problem. It's a plumbing problem. Fix the pipes, and measurement becomes possible.
The Silo Problem
Google knows Google clicks. Meta knows Meta impressions. Your CRM knows sales. But no single system knows the full journey—so every team reports different numbers, and every budget meeting becomes a debate.
What Do We Build to Fix Measurement?
Data infrastructure designed for measurement from day one—not bolted on after.
Complete Event Capture
Every touchpoint instrumented. Every conversion tracked. Every revenue event connected to its source.
Marketing Destination Integration
Conversion data flows back to ad platforms. Google, Meta, TikTok get real purchase signals—not just pixel fires.
Warehouse-Ready Architecture
All events, profiles, and transactions land in your warehouse in query-ready format. Your BI tools see consistent, complete data.
Attribution Infrastructure
Twilio Segment + Attribution App provides auditable attribution data, customizable models, and a data pipeline your data team can use in the warehouse out of the box.
What Changes When Measurement Works?
When you can measure what matters, you can finally make decisions with confidence—and prove the ROI of your marketing investments.
